Prime Suspects

Ep. 92: Prime Suspects - July 30, 2025

Prime Suspects is back with Ep. 92, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.
 
In this episode, the guys discuss:
Prime Sports’ Kentucky launch and early activity in a market shared with Circa
What makes preseason NFL betting unique, from market movement to microstakes sharp action
Joe’s experience as the only industry voice at a New York research summit on gambling and debt
Why the latest push to ban microbetting in New Jersey misses the mark
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Ep. 91: Prime Suspects - July 23, 2025

Prime Suspects is back with Ep. 91, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
 
In this episode, the guys discuss:
The state of golf betting and its outsized role in Prime’s multi-state success
Key business decisions shaping Prime’s future—and the real timeline for evaluating success
Polymarket’s U.S. return and the economics of prediction markets vs. sportsbooks
Prime’s quiet but strategic launch in Kentucky and why Joe says it’s all about retail relationships
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Ep. 90: Prime Suspects - July 16, 2025

Prime Suspects is back with Ep. 90, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
 
In this episode, the guys discuss:
Why operators are now offering to pay Prime to take their market access
Joe’s inside account of NCLGS' “Honeymoon is Over” panel and tax hikes threatening U.S. sports betting
How influencer culture is turning sports betting into entertainment, with Mazi arrest as Exhibit A
DraftKings’ push into prediction markets and what it means for books fighting tax pressure
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Ep. 89: Prime Suspects - July 9, 2025

Prime Suspects is back with Ep. 89, guest-hosted by Jesse Learmonth, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:
The “Big Beautiful Bill” and its bombshell tax implications for bettors
How New Jersey’s new law impacts Prime’s proxy betting model
Why silence from major sportsbooks speaks volumes
Whether sharp bettors will ditch the U.S. market and who benefits if they do
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Ep. 88: Prime Suspects - July 2, 2025

Prime Suspects is back with Ep. 88, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:
Wimbledon betting action heats up as major upsets shake the field
Proxy betting ban in New Jersey sparks backlash over industry overreach
Prime Sports gears up for Kentucky launch ahead of football season
NBA betting integrity questions resurface amid a new Malik Beasley investigation
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Ep. 87: Prime Suspects - June 26, 2025

Prime Suspects is back with Ep. 87, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:
Thunder’s title run and the fallout from Tyrese Haliburton’s injury
FanDuel controversy sparks drama over voided parlay bets
New Jersey tax hike could reshape U.S. betting industry
Arizona overtaking Nevada in handle and what it means for the future
Special note: Please join us in supporting Dave Sharapan in his fight with cancer. Dave is a beloved member of the betting community and could use our help. Visit the GoFundMe page to contribute: https://www.gofundme.com/f/help-dave-through-his-fight-with-cancer
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Ep. 86: Prime Suspects - June 18, 2025

Prime Suspects is back with Ep. 86, hosted by Matt Landes, and featuring Joe Brennan Jr. and special guest Alex Kane, Founder & CEO of Sporttrade.
 
In this episode, the guys discuss:
 The evolution of sports betting exchanges and how Sporttrade’s product vision blends live trading and recreational betting
Why state-by-state regulation may be reaching a breaking point, and the growing tension between state and federal oversight
The future of the sports betting user experience, and whether it will feel more like Instagram stories than betting slips — inspired by Mateo Stupicic’s viral LinkedIn post.
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Ep. 85: Prime Suspects - June 10, 2025

Prime Suspects is back with Ep. 85, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
 
In this one, the guys discuss:
NBA Finals viewership dropping 19% YoY, and why the betting action is telling a different story
Bet365 joining the Sports Betting Alliance, and Joe’s take on whether the group is failing the industry
The newly released BETBash schedule and what makes this year’s event unmissable for bettors
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Ep. 84: Prime Suspects - June 3, 2025

Prime Suspects is back with Ep. 84, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
 
In this one, the guys discuss:
The NHL and NBA finals matchups, and what the dip in NBA handle says about broader betting trends
Illinois’ controversial new tax, and why it could push bettors and operators toward prediction markets and offshore books
Prediction markets gaining momentum as Kalshi draws headlines, and why some believe the lines between gambling and investing are disappearing
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Ep. 83 : Prime Suspects - May 27, 2025

Prime Suspects is back with Ep. 83, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:  •  The rise of six-figure NFL Survivor contests and their appeal to sharps and high rollers  •  Kalshi’s bold moves—from Twitter insights to 401(k) access—and what it means for betting markets  •  Regulated books under pressure as tax hikes and gray markets reshape the landscape
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.