Prime Suspects
Sports betting and business chat with industry veterans Joe Brennan Jr and Adam Bjorn from PrimeSports.com
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Episodes
16 hours ago
16 hours ago
Prime Suspects marks a major milestone with Episode 100, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
A heartfelt tribute to Dave Sharapan, his impact on the industry, and his legacy as a genuine character in sports betting
NFL Week 3 chaos, including bad beats, surprising comebacks, and the Browns delivering the book’s best result of the week
MLB playoff races heating up, what sharp bettors are doing with baseball, and how October betting differs between recreational and sharper markets
The latest in prediction markets, from Matchbook and Smarkets eyeing U.S. entry to Kalshi’s controversial business practices
A special reflection segment celebrating 100 episodes of Prime Suspects, including favorite memories, industry changes, and a toast to the next hundred shows
Watch the video version here.
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Monday Sep 15, 2025
Monday Sep 15, 2025
Prime Suspects is back with Ep. 99, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, Matt asks the tough questions, and the guys weigh in on:
How Week 2 in the NFL and Week 3 in college football treated books like Prime and BetCris, and what results stood out
Whether peer-to-peer prediction markets like Kalshi offer real value to bettors... or just clever branding
Where moral lines should be drawn in real-world betting markets like Polymarket, and whether regulation is needed
What the failure of the Fair Bet Act means for bettors under the 90% tax deduction cap, and how it's shaping the offshore vs. regulated betting dynamic
Watch the video version here.
More:
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Monday Sep 08, 2025
Monday Sep 08, 2025
Prime Suspects is back with Ep. 98, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:
How Prime Sports' tech held up and what the NFL Week 1 results meant for Prime Sports and BetChris
The volatility of live betting in a survivor-heavy week full of near-upsets
DraftKings CEO Jason Robins’ controversial claim that product depth depends on limiting sharps—and why the guys aren’t buying it
Why prediction markets are gaining ground and what Robinhood’s 25.5M funded accounts could mean for the sports betting landscape
Watch the video version here.
More:
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Tuesday Sep 02, 2025
Tuesday Sep 02, 2025
Prime Suspects is back with Ep. 97, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
How Week 1 of college football played out across both sides of the counter, including notable upsets and house-friendly results
Why evaluating early-season NCAA games is harder than ever—and how the transfer portal plays a major role
What FanDuel Picks and DFS operators’ moves away from "against the house" betting signal about the market's next phase
What Prime Sports has learned entering its third NFL season, and how they're prepping for growing action and competition
Note to listeners: Starting next week, new episodes will drop Monday evenings, featuring NFL-focused analysis and a look at Prime’s opening lines.
Watch the video version here.
More:
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Wednesday Aug 27, 2025
Wednesday Aug 27, 2025
Prime Suspects returns for Ep. 96, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.
In this episode, the guys discuss:
How Prime Sports is preparing for a breakout year in college football betting
FanDuel’s entry into prediction markets and the regulators’ weak response
The NFL’s public stance on micro betting—and what it’s missing
Watch the video version here.
More:
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Wednesday Aug 20, 2025
Wednesday Aug 20, 2025
Prime Suspects is back with Ep. 95, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Reflections from Bet Bash, including Joe’s panel and the influx of new faces
Why operators, lawmakers, and regulators missed a big opportunity by skipping Bet Bash
The significance of Circa scoring an untethered license in Missouri
Robinhood’s entry into prediction markets, and the blurred line between prediction and betting
Watch the video version here.
More:
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Wednesday Aug 13, 2025
Wednesday Aug 13, 2025
Prime Suspects is back with Ep. 94, hosted by Matt Landis and featuring Adam Bjorn and Joe Brennan Jr.
In this episode, the guys discuss:
Why NFL preseason betting is an information game and how bookmakers manage risk before Week 1
Contest season strategy from Circa Survivor edges to choosing the right proxy
Injury and contract storylines shaping early futures markets and week one lines
Watch the video version here.
More:
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Wednesday Aug 06, 2025
Wednesday Aug 06, 2025
Prime Suspects is back with Ep. 93, hosted by Matt Landis, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
How Ohio’s year-over-year sports betting growth compares to trends Prime is seeing in the state
Priorities and measures of success heading into BetBash 5 in Las Vegas
ESPN BET’s “Fan Center” launch and what it could mean for the Penn-ESPN partnership
Ohio Governor Mike DeWine’s proposed prop betting ban and its potential impact on the market
Watch the video version here.
More:
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Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Wednesday Jul 30, 2025
Wednesday Jul 30, 2025
Prime Suspects is back with Ep. 92, hosted by Matt Landes and featuring Adam Bjorn and Joe Brennan Jr.
In this episode, the guys discuss:
Prime Sports’ Kentucky launch and early activity in a market shared with Circa
What makes preseason NFL betting unique, from market movement to microstakes sharp action
Joe’s experience as the only industry voice at a New York research summit on gambling and debt
Why the latest push to ban microbetting in New Jersey misses the mark
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Wednesday Jul 23, 2025
Wednesday Jul 23, 2025
Prime Suspects is back with Ep. 91, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
The state of golf betting and its outsized role in Prime’s multi-state success
Key business decisions shaping Prime’s future—and the real timeline for evaluating success
Polymarket’s U.S. return and the economics of prediction markets vs. sportsbooks
Prime’s quiet but strategic launch in Kentucky and why Joe says it’s all about retail relationships
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.