Prime Suspects
Sports betting and business chat with industry veterans Joe Brennan Jr and Adam Bjorn from PrimeSports.com
Sports betting and business chat with industry veterans Joe Brennan Jr and Adam Bjorn from PrimeSports.com
Listen on:
Episodes

50 minutes ago
Ep. 146: Prime Suspects - August 26, 2026
50 minutes ago
50 minutes ago
33 min
Prime Suspects is back with Ep. 146, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss:
NFL preseason betting trends, including the debate around teasers, the impact of major line movement, and how injuries and late-breaking information can create opportunities across sportsbooks and prediction markets.
Australia's proposed gambling advertising reforms, the growing challenge of competing with offshore operators, and why the hosts believe excessive advertising is contributing to backlash against the betting industry.
The latest developments involving BetMGM, Kalshi, and Polymarket, including prediction market-style odds displays, major league and team partnerships, and the growing tension between traditional gaming stakeholders and emerging market platforms.
The return of college football and the US Open, including lopsided opening-week matchups, the evolving college sports landscape, and how player injuries and live information can create new trading opportunities in tennis markets.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
50 minutes ago
33 min

Aug 19, 2026
Ep. 145: Prime Suspects - August 19, 2026
Aug 19, 2026
Aug 19, 2026
28 min
Prime Suspects is back with Ep. 145, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss:
NFL preseason betting trends, including major line movements, the importance of betting numbers instead of teams, and how to identify value after significant market steam.
Some of the week's biggest sports stories, including the reported $12.5 billion Lakers sale, a historic MLB debut, and the controversy surrounding sportsbooks offering betting markets on the Little League World Series.
The latest developments involving Kalshi, Polymarket, and Smarkets, along with why banking and payment processing could become the biggest obstacle facing prediction markets.
Early European soccer futures, growing global liquidity in sports markets, and why the hosts believe soccer could play a major role in the future growth of sports betting and prediction markets.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Aug 19, 2026
28 min

Aug 10, 2026
Ep. 144: Prime Suspects - August 10, 2026
Aug 10, 2026
Aug 10, 2026
31 min
Prime Suspects is back with Ep. 144, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss:
The challenges and lessons from Prime Sports’ expansion across Kentucky, New Jersey, and Ohio, including regulatory approvals, the share purchase, and the need to build customer liquidity.
The biggest takeaways from BetBash 6, including the rise of prediction markets, the influx of younger traders, and opportunities in market making, arbitrage, and trading.
Whether BetBash needs greater diversity among operators, regulators, legislators, and customers, and why bringing more perspectives into the betting ecosystem matters.
Circa’s arrival in Arizona, Prime Sports’ approach to competition and customer education, and the guys’ thoughts on NFL preseason betting, Fernando Mendoza, and the many storylines they believe are mostly noise.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Aug 10, 2026
31 min

Jul 29, 2026
Ep. 143: Prime Suspects - July 29, 2026
Jul 29, 2026
Jul 29, 2026
25 min
Prime Suspects is back with Ep. 143, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss:
LeBron James signing with the Philadelphia 76ers, whether the move actually improves their championship chances, and why the betting markets may have overreacted.
How sportsbooks, prediction markets, and bettors responded to Philadelphia’s shortened NBA title odds, plus why fading the hype could present value.
Their reactions to Netflix’s Prediction Games documentary, what it reveals about Kalshi and Polymarket, and the ongoing debate surrounding prediction markets, regulation, and consumer protection.
A preview of Bet Bash 2026, including networking opportunities, emerging betting technologies, prediction market conversations, and why events like Bet Bash remain invaluable for both operators and bettors.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Jul 29, 2026
25 min

Jul 20, 2026
Ep. 142: Prime Suspects - July 20, 2026
Jul 20, 2026
Jul 20, 2026
27 min
Prime Suspects is back with Ep. 142, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss:
Spain's dominant World Cup victory over Argentina, why La Roja proved to be the tournament's best team, and the biggest betting swings from the final.
The World Cup's biggest betting trends, including the popularity of both teams to score, totals markets, late-goal swings, and what stood out across Prime Sports and Betcris.
How prediction markets exploded during the tournament, Kalshi's reported growth, institutional betting activity, and what it could mean for the future of regulated sportsbooks.
A look ahead to the quieter summer sports calendar, reflections on The Open Championship, and how sportsbooks shift their focus toward NFL season after a record-breaking World Cup
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Jul 20, 2026
27 min

Jul 13, 2026
Ep. 141: Prime Suspects - July 13, 2026
Jul 13, 2026
Jul 13, 2026
31 min
Prime Suspects is back with Ep. 141, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
A recap of the World Cup quarterfinals, why Spain remains the tournament's quiet contender, and their predictions for the semifinal matchups and eventual champion
Conor McGregor's disappointing UFC 329 return, the betting fallout, and whether the UFC is sacrificing quality in pursuit of bigger events
Betting insights from Wimbledon, the Scottish Open, and MLB All-Star Week, including the latest market trends and futures action
Michael Burry's investments in Flutter and DraftKings, the future of prediction markets, and what ongoing regulatory battles could mean for sportsbooks
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Jul 13, 2026
31 min

Jul 10, 2026
Ep. 140: Prime Suspects - July 10, 2026
Jul 10, 2026
Jul 10, 2026
12 min
Prime Suspects is back with Episode 140. Matt Landes coming to us from inside LA Stadium ahead of the Spain-Belgium match in the World Cup, is joined by Adam Bjorn and Prime Sports co-founder Joe Brennan Jr. for a World Cup quarterfinal special, breaking down the biggest betting storylines, surprising tournament results, and where the sharp money is heading as the race to the trophy heats up.
Hear the guys discuss:
The biggest surprises from the Round of 16, including England's resilience, Egypt's collapse against Argentina, and the host nations' exits from the tournament
How bettors are approaching the World Cup quarterfinals, with France emerging as the tournament favorite and Spain quietly flying under the radar
The Golden Boot market, player prop trends, and why stars like Mbappé, Messi, Kane, and Haaland continue to attract betting action
Spain vs. Belgium betting angles, low-scoring expectations, and why Spain's disciplined defense could be the key to advancing
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Jul 10, 2026
12 min

Jun 30, 2026
Ep. 139: Prime Suspects - June 30, 2026
Jun 30, 2026
Jun 30, 2026
32 min
Prime Suspects is back with Ep. 139, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Wimbledon kicking off right in the middle of World Cup fever, highlighting Serena Williams' highly anticipated return as a slight underdog , Jannik Sinner surviving a grueling five-set opener , and how bookmakers handle an overlapping 24-hour summer sports calendar.
The absolute chaos marking the start of the World Cup knockout stage, featuring Germany's historic penalty shootout exit, Morocco schooling the Netherlands, and a preview of Team USA's high-stakes round of 32 matchup against a gritty Bosnia squad.
Massive developments in the prediction market space as Kalshi eyes a $40 billion valuation, reactions to Meta quietly building its points-based "Arena" app to sidestep legal battles, and Joe’s warning regarding how future Supreme Court decisions could abruptly reshape the legality of sports trading.
A heartfelt tribute to legendary Sports Betting Hall of Fame inductee Stephen "Fats" DiNardo following his passing, remembering his immense impact on the industry and the timeless gambling wisdom he left behind.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Jun 30, 2026
32 min

Jun 23, 2026
Ep. 138: Prime Suspects - June 23, 2026
Jun 23, 2026
Jun 23, 2026
24 min
Prime Suspects is back with Ep. 138, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Giannis Antetokounmpo’s blockbuster trade to the Miami Heat, how early betting markets and NBA draft prices reacted, and why Joe fears American sports leagues are drifting toward a top-heavy, European soccer-style "global city" model
Mid-tournament World Cup insights, including massive handles on unexpected matchups, how the expanded 48-team format alters team strategies, and sharp betting angles for late group-stage lineup changes and Golden Boot contenders like Haaland
The emergence of sports-native prediction markets ProfitX and Novig, whether these platforms pose a legitimate threat to traditional operators, and the regulatory fallout from Polymarket’s fake influencer bet controversy
Polymarket and Splash Sports’ new $21 million NFL survivor pool, how its digital-first model challenges Circa's iconic Las Vegas contest, and why the resulting competition and potential overlays are a massive win for consumers
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Jun 23, 2026
24 min

Jun 16, 2026
Ep. 137: Prime Suspects - June 16, 2026
Jun 16, 2026
Jun 16, 2026
26 min
Prime Suspects is back with Ep. 137, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear them discuss:
Prime Sports’ successful New Jersey transition, updates on Ohio licensing, and what the company’s new structure means heading into football season
Why the Knicks and Hurricanes captured their respective championships, plus what bookmakers learned from both finals
Early World Cup betting trends, including the surge in draw betting, Team USA’s impressive start, and how the expanded tournament format is changing team strategy
The broader World Cup business story, from global betting handle and international visitors to the opportunities sportsbooks may have missed compared to prediction markets
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Jun 16, 2026
26 min


