Prime Suspects

Prime Suspects is back with Ep. 116, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss:
State-by-state results from New Jersey, Ohio, Kentucky, and Arizona, and what they reveal about sharp action and market efficiency
The long-term viability of Prime’s sportsbook model amid tightening markets and regulatory pressures
College Football Playoff, National Championship, and NFL Wild Card market reactions, including early sharp money
Divisional Round betting themes, public narratives, and how futures and live betting are shaping exposure
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 115, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
 
In this episode, the guys discuss:
A strong start to 2026 for Prime Sports and Betcris following NFL Week 18 and the CFP quarterfinals, including standout hold percentages across multiple states and reflections on trading adjustments and volume trend
Lessons from Circa Survivor and NFL futures markets, including strategy takeaways, the lack of a dominant Super Bowl favorite, narrative-driven pricing, and how public vs. sharp money is shaping postseason odds
A full breakdown of Wild Card Weekend with early sharp action, major line movement, and book liability across Rams–Panthers, Packers–Bears, Bills–Jaguars, Eagles–49ers, Chargers–Patriots, and Texans–Steelers
The MVP race narrative between Matthew Stafford and Drake May, insider information risk, prediction market implications, and a wide-ranging discussion on Sports Gambling Hall of Fame candidates and industry legacy
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 114, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:
Behind the scenes on Prime Sports and how things may play out over the coming weeks
A year-in-review on prediction markets, regulation, and taxes
Looking ahead to 2026, covering the forces shaping the next cycle
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 113, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:
A “Rockefeller Center” week for Prime Sports and Betcris across College Football Playoff Round 1 and NFL Week 16, including bowl volatility, live betting swings, and a James Madison backdoor cover that saved the week
DraftKings’ parlay-void situation in Massachusetts, what it signals about operator discretion, consumer trust, and the regulatory gray areas bettors are increasingly pushing back on
The accelerating collision between regulated sportsbooks and prediction markets, including federal scrutiny, Kalshi’s expansion, and what the next phase of market structure could mean for operators and players
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 112, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:
How Prime Sports and Betcris fared across NFL Week 15, including volatile Sunday results, late-game recoveries, and the challenges of managing sharp money and teaser-heavy exposur
Joe’s breakdown of College Football Playoff fallout, Notre Dame’s exclusion, bowl opt-outs, and the financial incentives quietly driving playoff and conference decisions
A wide-ranging discussion on prediction markets, from Underdog’s license revocation in Arizona to the rise of industry coalitions, regulatory uncertainty, and whether “financializing everything” is insight or decay
Early sharp betting action for bowl season and NFL Week 16, highlighting major line movement, lopsided handle, teaser exposure, and one-sided interest in games like James Madison vs. Oregon
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 111, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
How Prime Sports and Betcris fared across CFP Conference Championship Weekend and NFL Week 14, including strong live results, a hockey stumble, and one sharp bettor who crushed favorites all week
Adam’s early-season read on the NBA market, volume trends, late-game spikes, futures action on Detroit, and which teams are surprising (or not) seven weeks into the season
Joe’s full breakdown of the College Football Playoff chaos, from Notre Dame’s exclusion to the deeper money-driven incentives behind the selection process and bowl game opt-outs
A wide-ranging look at prediction markets: Genius Sports’ positioning, the NFL vs. NHL approach to partnerships, official league data economics, and whether “financializing everything” is societal insight or societal decay
Early sharp betting action for CFP bowl games and NFL Week 15, including huge one-sided plays, major line movements, and surprisingly balanced action on James Madison vs. Oregon
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 110, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:
Adam’s Black Friday heartbreak as the Eagles’ loss eliminates his final Circa Survivor entry, plus why he’s already planning a 2026 syndicate and how the books fared across NFL, NCAA, CBB, and live betting last week
Ohio Governor Mike DeWine’s sudden regrets over legalized sports betting, Joe’s take on the political motivations behind it, and broader industry conversations around market maturity, regulation, and public perception
A deep dive into prediction markets including Robinhood’s partnership with SIG, Kalshi’s competitive pressure, Underdog’s shift toward prediction products, and whether the growing arms race could spark a DFS-style crackdown
Early sharp betting action for CFB Championship Weekend and NFL Week 14, including notable line moves, two-way action on Georgia–Bama, heavy Under money on Ravens–Steelers, and volatility around Packers–Bears
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 109, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
A difficult week for the books across CFB, NFL, and CBB, plus Adam’s Circa Survivor setback after a costly Raiders pick
FanDuel and DraftKings withdrawing from the AGA, what it signals about the association’s declining influence, and how operators view industry representation today
The intensifying prediction market boom from Kalshi’s massive valuation to comparisons with DraftKings, and whether regulatory, political, or public pressure could trigger a DFS-style backlash
Early sharp betting action for CFB Week 14 and NFL Week 13, including notable line movements, teaser exposure, and key angles for the Thanksgiving slate
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects is back with Ep. 108, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
The fallout from Prime Sports’ bankruptcy protection filing, including why it’s a reset rather than a shutdown, Joe’s perspective as co-founder, and how player balances and operations are being stabilized
A busy week across CFB and NFL, with breakdowns of Week 12 and Week 11 results, teaser-heavy action, Adam’s remaining Circa Survivor entries, and early sharp moves for the upcoming slate
Major developments in prediction markets, including FanDuel joining DraftKings in event markets, implications for market making, and how both FD and DK should thread the needle with state regulators that have issued warning letters. 
The NFL’s memo on restricting player props, and the likelihood of it being substantive versus performative 
 
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.

Prime Suspects returns with a special episode hosted by Matt Landes and featuring Adam Bjorn, who shares major news about Prime Sports and what’s next for the company and its players.
In this episode, the guys discuss:
The announcement that Prime Sports has filed for bankruptcy protection, why it’s a reset, not a shutdown, and how player balances and wagers remain fully secure
How Plannatech, as Prime’s lead secured lender, will restructure operations, reduce costs, and attract new investment to keep the brand moving forward
The broader challenges facing smaller operators in the U.S. market, from high market access costs to rising taxes and consolidation pressures
Adam’s vision for Plannatech’s expansion and why he remains optimistic that this restructuring will strengthen both companies for the long term
Watch the video version here.
 
More: 
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
 
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.