Prime Suspects
Sports betting and business chat with industry veterans Joe Brennan Jr and Adam Bjorn from PrimeSports.com
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Episodes
Wednesday Jul 16, 2025
Wednesday Jul 16, 2025
Prime Suspects is back with Ep. 90, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Why operators are now offering to pay Prime to take their market access
Joe’s inside account of NCLGS' “Honeymoon is Over” panel and tax hikes threatening U.S. sports betting
How influencer culture is turning sports betting into entertainment, with Mazi arrest as Exhibit A
DraftKings’ push into prediction markets and what it means for books fighting tax pressure
Watch the video version here.
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Wednesday Jul 09, 2025
Wednesday Jul 09, 2025
Prime Suspects is back with Ep. 89, guest-hosted by Jesse Learmonth, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:
The “Big Beautiful Bill” and its bombshell tax implications for bettors
How New Jersey’s new law impacts Prime’s proxy betting model
Why silence from major sportsbooks speaks volumes
Whether sharp bettors will ditch the U.S. market and who benefits if they do
Watch the video version here.
More:
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Wednesday Jul 02, 2025
Wednesday Jul 02, 2025
Prime Suspects is back with Ep. 88, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:
Wimbledon betting action heats up as major upsets shake the field
Proxy betting ban in New Jersey sparks backlash over industry overreach
Prime Sports gears up for Kentucky launch ahead of football season
NBA betting integrity questions resurface amid a new Malik Beasley investigation
Watch the video version here.
More:
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You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Thursday Jun 26, 2025
Thursday Jun 26, 2025
Prime Suspects is back with Ep. 87, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss:
Thunder’s title run and the fallout from Tyrese Haliburton’s injury
FanDuel controversy sparks drama over voided parlay bets
New Jersey tax hike could reshape U.S. betting industry
Arizona overtaking Nevada in handle and what it means for the future
Special note: Please join us in supporting Dave Sharapan in his fight with cancer. Dave is a beloved member of the betting community and could use our help. Visit the GoFundMe page to contribute: https://www.gofundme.com/f/help-dave-through-his-fight-with-cancer
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Wednesday Jun 18, 2025
Wednesday Jun 18, 2025
Prime Suspects is back with Ep. 86, hosted by Matt Landes, and featuring Joe Brennan Jr. and special guest Alex Kane, Founder & CEO of Sporttrade.
In this episode, the guys discuss:
The evolution of sports betting exchanges and how Sporttrade’s product vision blends live trading and recreational betting
Why state-by-state regulation may be reaching a breaking point, and the growing tension between state and federal oversight
The future of the sports betting user experience, and whether it will feel more like Instagram stories than betting slips — inspired by Mateo Stupicic’s viral LinkedIn post.
Watch the video version here.
More:
Register at PrimeSports.com
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Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Tuesday Jun 10, 2025
Tuesday Jun 10, 2025
Prime Suspects is back with Ep. 85, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this one, the guys discuss:
NBA Finals viewership dropping 19% YoY, and why the betting action is telling a different story
Bet365 joining the Sports Betting Alliance, and Joe’s take on whether the group is failing the industry
The newly released BETBash schedule and what makes this year’s event unmissable for bettors
Watch the video version here.
More:
Register at PrimeSports.com
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Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Tuesday Jun 03, 2025
Tuesday Jun 03, 2025
Prime Suspects is back with Ep. 84, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
In this one, the guys discuss:
The NHL and NBA finals matchups, and what the dip in NBA handle says about broader betting trends
Illinois’ controversial new tax, and why it could push bettors and operators toward prediction markets and offshore books
Prediction markets gaining momentum as Kalshi draws headlines, and why some believe the lines between gambling and investing are disappearing
Watch the video version here.
More:
Register at PrimeSports.com
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Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Tuesday May 27, 2025
Tuesday May 27, 2025
Prime Suspects is back with Ep. 83, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.In this episode, the guys discuss: • The rise of six-figure NFL Survivor contests and their appeal to sharps and high rollers • Kalshi’s bold moves—from Twitter insights to 401(k) access—and what it means for betting markets • Regulated books under pressure as tax hikes and gray markets reshape the landscape
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Tuesday May 20, 2025
Tuesday May 20, 2025
Prime Suspects is back with Ep. 82, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Recapping last week’s SBC Summit in Fort Lauderdale, from the rise of prediction markets to the quiet buzz around iGaming
Early action (or lack thereof) on NFL schedule release lines, plus a reality check on WNBA betting hype
The Wyoming regulator’s claim that limiting isn’t a problem, and why it’s more complicated than that
Proposed federal tax changes that could impact both recreational and professional bettors
The meaning behind the Murph Challenge and why Joe encourages listeners to give it a try this Memorial Day
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Tuesday May 13, 2025
Tuesday May 13, 2025
Prime Suspects is back with Ep. 81, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
In this episode, the guys discuss:
Prime's betting preparations and NFL schedule release
the consequences of sports books reporting suspicious bets highlighted by Matt Holt's anecdote
the seven-year anniversary of the repeal of the federal ban on sports betting, examining the industry's biggest wins, missteps, and future directions
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.