Prime Suspects
Sports betting and business chat with industry veterans Joe Brennan Jr and Adam Bjorn from PrimeSports.com
Sports betting and business chat with industry veterans Joe Brennan Jr and Adam Bjorn from PrimeSports.com
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Episodes

Apr 2, 2026
Ep. 126: Prime Suspects - April 2, 2026
Apr 2, 2026
Apr 2, 2026
25 min
Prime Suspects is back with Ep. 126, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
March Madness betting insights, including UConn’s comeback, Final Four action, and sportsbook exposure across key matchups
DraftKings Replay and the rise of hybrid betting products using historical sports data
Early reactions to MLB’s automated ball-strike system and its impact on betting and fan experience
The state of horse racing in the U.S., including industry challenges, platform changes, and future outlook
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Apr 2, 2026
25 min

Mar 25, 2026
Ep. 125: Prime Suspects - March 25, 2026
Mar 25, 2026
Mar 25, 2026
26 min
Prime Suspects is back with Ep. 125, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
March Madness betting insights, including live vs. pregame trends and key Sweet 16 exposures
The Unabated–Gambly merger and its implications for betting tools, affiliates, and innovation
Early MLB futures markets, sharp vs. public action, and where bettors may find value to start the season
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Mar 25, 2026
26 min

Mar 17, 2026
Ep. 124: Prime Suspects - March 17, 2026
Mar 17, 2026
Mar 17, 2026
26 min
Prime Suspects is back with Ep. 124, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn. Hear the guys discuss:
Muted betting activity on the World Baseball Classic and NFL futures, and why sharper bettors are prioritizing short-term opportunities over long-term holds
The investment landscape for prediction markets, with soaring valuations clashing against regulatory risks and unclear long-term viability
Backlash to The Atlantic’s “degenerate gambling” article, with criticism around its accuracy, framing, and broader impact on industry perception
Early March Madness betting trends, including notable exposures, heavy underdog interest, and expectations for a wide-open tournament
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Mar 17, 2026
26 min

Mar 2, 2026
Ep. 123: Prime Suspects - March 2, 2026
Mar 2, 2026
Mar 2, 2026
28 min
Prime Suspects is back with Ep. 123, hosted by Matt and featuring Joe Brennan Jr. and Adam Bjorn.Hear the guys discuss:
Live betting trends, where handle is concentrating across major sports, and why same-game parlays and margins remain central to operators like FanDuel
New player-limit transparency rules from the Massachusetts Gaming Commission, the operational strain on trading teams, and whether minimum-bet style protections make more sense
Reports around DraftKings moving toward a unified “super app” combining sportsbook, prediction-style markets, and casino products and what that means for UX and regulation
What’s next on the betting and industry calendar, including the NEXT.io New York event, the Big East Tournament, and the start of the Formula 1 season
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Mar 2, 2026
28 min

Feb 23, 2026
Ep. 122: Prime Suspects - February 23, 2026
Feb 23, 2026
Feb 23, 2026
26 min
Prime Suspects is back with Ep. 122, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn
Hear the guys discuss:
Winter Olympics betting results, strong hold despite lower volume, and standout moments from ice hockey and other events
Super Bowl fallout, live betting swings, and how the game’s outcome impacted sportsbook profitability
The rise of prediction markets, liquidity challenges, valuations, and growing concerns around insider trading and integrity
What’s next on the betting calendar, including Six Nations rugby, March Madness, MLB, and upcoming global events
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Feb 23, 2026
26 min

Feb 18, 2026
Ep. 121: Prime Suspects - February 18, 2026
Feb 18, 2026
Feb 18, 2026
29 min
Prime Suspects is back with Ep. 121, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn
Hear the guys discuss:
Post–Super Bowl market slowdown, seasonal betting cycles, and how sportsbooks adapt once football ends
Arizona’s proposed betting tax hike, political pressure on the industry, and why sports betting remains an easy target
Prediction markets, regulatory gray areas, DraftKings earnings, and shifting market narratives
Esports, niche sportsbook challenges, and Winter Olympics betting interest driving offseason engagement
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Feb 18, 2026
29 min

Feb 9, 2026
Ep. 120: Prime Suspects - February 9, 2026
Feb 9, 2026
Feb 9, 2026
24 min
Prime Suspects is back with Ep. 120, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
Super Bowl betting recap, sharp vs public positioning, late-game chaos, and what the result meant for sportsbook profitability
Why Kenneth Walker became one of the biggest storylines of the game including MVP and key player prop outcomes
How live betting and late Patriots money shifted markets in the final stretch
The latest industry headlines, including prediction markets and provocative Polymarket listings, Genius Sports’ acquisition of Legend, and what crypto and margin betting could mean for the future of regulated betting
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Feb 9, 2026
24 min

Feb 2, 2026
Ep. 119: Prime Suspects - February 2, 2026
Feb 2, 2026
Feb 2, 2026
21 min
Prime Suspects is back with Ep. 119, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss
Sharp vs public splits on Seahawks–Patriots, where the money is landing across the spread, total, and moneyline
Early Super Bowl prop market signals, standout two-way action, and why Kenneth Walker has emerged as a key betting storyline
What recent crypto moves by Coinbase and DraftKings could mean for regulated U.S. betting and the long-term push to bring offshore money back onshore
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Feb 2, 2026
21 min

Jan 26, 2026
Ep. 118: Prime Suspects - January 26, 2026
Jan 26, 2026
Jan 26, 2026
26 min
Prime Suspects is back with Ep. 118, hosted by Matt Landes, and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
The fallout from the NFL Conference Championship games, how Prime Sports and Betcris fared, sharp vs. public action, weather-driven line moves, and key lessons from live betting performance
The evolving role of prediction markets in sports betting, whether sportsbooks should view them as real competition, how regulators may respond, and why the hype may be outpacing reality
UFC betting under the Paramount partnership, strong volume trends, and integrity concerns after a fight was pulled due to suspicious betting activity
Broader industry innovation, from Underdog’s automated savings product tied to wagering behavior to global betting trends highlighted by strong Australian Open handle driven by U.S.-friendly start times
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Jan 26, 2026
26 min

Jan 19, 2026
Ep. 117: Prime Suspects - January 19, 2026
Jan 19, 2026
Jan 19, 2026
35 min
Prime Suspects is back with Ep. 117, hosted by Matt Landes and featuring Joe Brennan Jr. and Adam Bjorn.
Hear the guys discuss:
How NFL playoff results and early Conference Championship lines revealed sharp vs. public sentiment
Key takeaways from ICE Barcelona, including why innovation, payments, and prediction markets remain uneven across the industry
The growing conversation around AI, automation, and personalization in sports betting and where reality still falls short of the hype
How major college football championship markets are influenced by liability concerns and narrative-driven line movement
Watch the video version here.
More:
Register at PrimeSports.com
Download the Prime Sports app
Follow Prime Sports on Twitter/X
Follow Prime Suspects on Twitter/X
Follow Joe Brennan on Twitter/X
Follow Adam Bjorn on Twitter/X
You must be 21 or over to play on Prime Sports. Always bet responsibly and within your limits. If you or someone you know has a gambling problem, call 1 800 GAMBLER.
Jan 19, 2026
35 min


